My Proven Follow-Up Formula: How to Clone Your Best Salesperson (Hint: It's You)
Follow-Up Like a Pro: How to Clone Your Best Salesperson (Hint: It’s You)
Why Follow-Ups Are the Secret to Sales Success
When you think about follow-ups, do you cringe? Maybe you’re worried about being too pushy or coming off as desperate. Trust me, I get it. But here’s the truth: Every great entrepreneur and leader has one thing in common—they know how to sell.
And selling isn’t just about making offers—it’s about creating connections. It’s about helping people stay focused on the vision, why something matters, and what’s possible for them.
Russell Brunson said it best: “Your sales funnel is a clone of your very best salesperson.” And guess what? That salesperson isn’t an expert or someone you outsource—it’s YOU.
Nobody cares like you do. Nobody understands your value like you do. And nobody believes in your offer the way you do. Your energy is your superpower, and follow-ups are where you get to use it to serve your audience.
In this blog, I’m breaking down why follow-ups are so important, how to approach them with the right energy, and a simple follow-up framework you can start using today.
Why Follow-Ups Matter (and Why Most People Avoid Them)
Let’s get real: Most people don’t buy the first time they hear about your offer. Research shows it takes an average of 5 to 7 touchpoints before someone makes a decision.
But here’s the problem—most business owners stop after one or two follow-ups. Why? Because they’re afraid of:
Being annoying
Rejection
Coming across as too pushy
Sound familiar?
Here’s what I want you to remember: Follow-ups aren’t about pressuring someone into a decision. They’re about keeping the conversation open and reminding your potential client of what’s possible for them.
Think of follow-ups like planting seeds. Every time you follow up, you’re watering that seed. Some seeds sprout quickly, and others take time. But if you stop watering, nothing grows.
Sales Is a Transference of Energy
Here’s a powerful truth: Sales isn’t about manipulation or persuasion—it’s a transference of energy.
When someone decides to work with you, they’re not just buying your offer. They’re buying your belief in your offer. They’re buying the excitement, confidence, and clarity you bring to the conversation.
This is why YOU are your best salesperson. Nobody else has the same passion, understanding, and commitment to your business as you do. That’s why cloning your best salesperson means cloning you.
The key is to approach every follow-up with an energy of service, not desperation. You’re not bothering someone—you’re offering them another opportunity to say yes to the transformation they need.
The Follow-Up Framework: What to Say and How to Say It
Feeling stuck on how to follow up without sounding awkward or pushy? Here’s a simple framework you can use to keep your follow-ups authentic and effective:
1. Acknowledge and Personalize
Start by referencing your previous conversation or connection. This shows you were listening and that you care about their unique situation.
Example: “Hi [Name], I’ve been thinking about our chat last week and how you mentioned [specific challenge].”
2. Reconnect with the Vision
Remind them of why they reached out to you in the first place. Focus on the transformation they’re looking for and how you can help.
Example: “I know you’re looking for [specific outcome], and I truly believe [your offer] can help you get there.”
3. Remove the Pressure
Make it clear that you’re there to support them, not pressure them into a decision.
Example: “I just wanted to check in and see if you have any questions or if there’s anything you’re unsure about. I’m here to help.”
4. Invite the Next Step
Always end your follow-up with an invitation to take action.
Example: “If you’re ready to move forward, here’s how we can get started…”
OR
“Let me know if you’d like to hop on a quick call to chat more about this.”
This framework makes your follow-ups feel like a natural, supportive conversation rather than a hard sell.
Consistency Is Key: The Secret to Successful Follow-Ups
Here’s the thing: Follow-ups aren’t a one-and-done deal. It takes consistency to stay on someone’s radar without being overbearing.
A good rule of thumb is to aim for at least 5 to 7 touchpoints spread out over time. This could look like:
A message 2 days after your consultation
A follow-up email 1 week later
A quick voice note or DM after 2 weeks
And don’t be afraid to mix up your methods. Emails, DMs, and even voice notes can all add a personal touch that keeps the connection strong.
The goal is to stay consistent while respecting boundaries. If someone tells you they’re not interested, let it go. But if they’re still considering, your follow-ups could be the gentle nudge they need to take action.
Final Thoughts: Follow-Ups as an Act of Service
If there’s one thing I want you to take away from this, it’s this: Follow-ups aren’t about you—they’re about the person you’re serving.
Every time you follow up, you’re showing someone that you care about their transformation. You’re reminding them of what’s possible and giving them the opportunity to take the next step toward their goals.
Don’t let fear or discomfort hold you back from showing up. You have something powerful to offer, and there are people out there who need it. Your follow-ups could be the bridge between their struggle and their breakthrough.
So, show up. Be consistent. And remember: Selling isn’t selfish—it’s service.
Ready to Master Follow-Ups? Let’s Chat!
If you found this blog helpful, share it with another doula or business owner who might need this message. And if you’re ready to take your follow-up game to the next level, DM me on Instagram—I’d love to hear how you’re going to use these tips in your business.
